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Change the Process to Change the Results Most small businesses fail on the Net because they prepare to sell and collect money, before they have provided what their visitors are searching for... information. These small business owners build a Web site to sell and somehow figure that traffic will just show up and be willing to buy or hire immediately. Wrong thinking... wrong process... no results! It's like pushing a string. You have to pull instead... pull targeted visitors into your site, PREsell them... then, and only then, sell. Let's boil it down to four simple steps...
Create the that your prospective customers want. content Attract targeted -- win the Search Engine wars! traffic your visitors -- build confidence (people buy from those they trust). PREsell , i.e. convert traffic to dollars -- sell (whatever that may be... hard goods, e-goods, services, even clicks on Google ads). Monetize
As you can see, the first three steps involve a completely different kind of Netwriting. Write to deliver what humans want... information. And write for two audiences, the Search Engine spiders and the humans.
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